LunchTable is the first fan activation and engagement platform designed to mobilize your fans into digital brand ambassadors that boost your brand, marketing, and sales efforts.Â
Die-hard fans are already engaged with content surrounding your brand.
With LunchTable, brands can channel that passion into highly effective marketing campaigns.
Brands, particularly sports brands, have unique
challenges in engaging their fanbases:
Teams often have fans spread across various geographical locations. Engaging these dispersed fans, especially those far from the team’s home base, can be a logistical challenge.
Sports have off-seasons, which can lead to periods of reduced engagement. Teams need to find ways to maintain fan interest and involvement during these downtime periods.
While engaging fans is important, teams also face pressure to monetize their fan engagement strategies effectively. Balancing engagement with revenue generation without alienating fans can be tricky.
Limited Access to Detailed Information: While social media platforms offer some insights, they might not provide detailed or specific fan preferences such as favorite colors, superheroes, or personal habits like being a morning person or night owl.
With LunchTable, brands can connect, engage, and mobilize fans from a centralized technology hub that solves these issues with a four-pronged approach:
Sustained Excitement:
Keep fans consistently engaged with your Team, even during the off-season. This prevents fan enthusiasm from dwindling, building anticipation.
Stronger Brand Loyalty:
Continual interaction creates a deeper connection between fans and their teams, fostering long-term support.
Community Building:
Facilitate a year-round fan community for discussion, interaction, and shared experiences. This reinforces a sense of belonging.
Increased Exposure:
Sponsors gain visibility throughout the year, expanding their reach beyond game-day moments.
Creative Brand Integration:
Continuous engagement allows for innovative and interactive ways to showcase sponsors within fan activities.
Authentic Association:
Sponsors organically become part of the fan experience, fostering positive brand perception and trust.
Targeted Promotions:
Boost ticket sales for both high-demand and less popular games through personalized and timely promotions
Merchandising Opportunities:
Create hype around new merchandise releases and tap into fan fervor at various points during the year.
Demand Generation:
Drive fan desire for team-related merchandise and collectibles through engaging content and special offers.
Personalized Experiences:
Deliver tailored content, offers, and experiences that resonate deeply with different fan segments.
Strategic Decision-Making:
Make informed decisions regarding sponsorships, merchandising, and content creation based on concrete fan data.
Informed Marketing Campaigns:
Develop targeted marketing and advertising campaigns that directly address fan interests and preferences.
In just four easy steps you can increase brand awareness, drive campaigns, and crush marketing goals via your most valuable marketing asset—Your fan base.
Marketers can create and curate a customized content calendar packed with on-brand content (original or sourced from players, fans, and sponsors) for global, national, and local audiences. This central hub of approved content fuels your new brand ambassador program.
With a seamless one-click or QR code process. Once logged in, ambassadors choose to automatically post, personalize, or use approved content as inspiration for their own. Let’s say you onboard 2,300 fans – their collective reach explodes to over 2,300,000, generating an estimated $27,738 in earned media value (EMV) per post!
Leaderboards ignite healthy competition, while built-in appreciation tools keep fans active. They earn rewards, meet players, and score invites to exclusive events. As they flourish, their brand bond deepens.
Test drive your ROI! Use our EMV (Earned Media Value) calculator with your own numbers to see what kind of results you can expect.
* Calculated using Facebook $12.06 average CPM.
* EMV is calculated assuming your Ambassadors will post at least 4x/month